Hashtag Strategy for Social Media 2024

Want better social media results in 2024? Here's exactly how many hashtags to use on each platform:

Key Facts:

• Posts with hashtags get 2x more engagement

• Adding just one hashtag boosts engagement by 12.6%

• 75% of social users search with hashtags

Here's what's changed in 2024:

• You need WAY fewer hashtags than before

• Each platform has different rules

• AI now understands your content without tons of tags

Quick Platform Tips:

• Instagram: Put tags in first comment

• TikTok: Mix #fyp with niche tags

• X: Keep it super simple

• LinkedIn: Use industry terms

• Facebook: Less is more

The bottom line? Use fewer, better hashtags that match what your audience actually searches for. Don't chase numbers - chase the right eyes on your content.

Want proof? #Entertainment on TikTok pulled in 535 billion views. But that only worked because it matched what users wanted to find.

Related video from YouTube

Today's Hashtag Basics

The hashtag game has changed since Twitter's 2007 launch. Here's what you need to know:

How Hashtags Drive Marketing in 2024

Smart brands use hashtags to connect with their audience:

For video creators, it's a whole new game. Video Tap lets you add specific hashtags to each clip when you split longer videos - so every piece hits the right audience.

Finding Content With Hashtags

Here's how people ACTUALLY use hashtags in 2024:

Want better results? Here's what works:

• Pick 1-3 specific tags (not broad ones)

• Use tags people actually search for

• Skip the clever, hard-to-spell stuff

• Test different options

But the data tells a different story. They matter - just not like they used to. Focus on fewer, better tags that match how people search.

Basic Rules for All Platforms

Here's what you need to know about hashtags in 2024, based on data from the big social platforms.

Think of hashtags like GPS coordinates for your content. They help people find what they're looking for. But here's the thing: each platform plays by different rules.

What Makes Hashtags Work

Let's break down what the data shows:

Platform-Specific Sweet Spots

Here's exactly how many hashtags drive the best results:

Platform Requirements

Each platform has its own rules:

Here's the bottom line: 75% of social media users search with hashtags. But don't just throw them around. Test different combinations and watch what works for YOUR audience.

Quick tips that work everywhere:

• No spaces or special characters

• Always start with #

• Keep accounts public

• Mix popular and niche tags

• Skip vague terms

Hashtag Tips by Platform

Here's what works on each social platform in 2024:

TikTok Hashtags

TikTok's all about trends and discovery. Here's what the data shows:

Stick to 4-6 hashtags per post. Mix hot trending tags with specific ones that match your content.

Instagram Hashtags

Instagram's hashtag game has changed:

Want the best results? Use 20 hashtags in your first comment. That's what Later found after studying 18M+ posts.

X (Twitter) Hashtags

X keeps it simple:

LinkedIn Hashtags

On LinkedIn, it's all business:

Facebook Hashtags

Facebook likes it light:

Drop your hashtags at the end of your post - not in between.

For video content? Video Tap users can tweak their hashtags for each platform while reusing their content.

Advanced Hashtag Methods

Here's how to pick the right hashtags for different content in 2024:

Want better results with video hashtags? Here's what works on each platform:

Video Tap lets you add specific hashtags when you turn long videos into short clips. This means each piece of content finds its target audience.

Here's how to switch up your hashtags when posting across platforms:

Here's what works:

• Mix popular and niche hashtags

• Monitor your best performers

• Follow each platform's rules

• Try different tag spots

• Check your numbers weekly

Tools like RiteTag and Keyhole help you pick hashtags that work. They show you which tags get attention and help you avoid the bad ones.

Types of Hashtags to Use

Here's what works for hashtags in 2024:

How to Use Each Type

Brand Hashtags

Keep it simple. #restenthusiast works for Flax Home's bedding posts because it's easy to remember and helps collect customer photos.

Campaign Hashtags

Industry Hashtags

Pick what fits your work:

• Design work? Try #graphicdesign

• Tech stuff? Use #webhosting

• Fashion? Go with #clothingboutique

Trending Hashtags

Location Hashtags

Event Hashtags

Video Tap helps add hashtags when you turn long videos into social clips.

Quick Tips:

• X and Facebook: 2-5 hashtags

• Instagram: up to 15 tags

• Mix different types

• Check what works weekly

Hashtag Tools and Tracking

Here's what you need to know about finding and tracking hashtags that work:

Top Tools for 2024

Measuring What Works

Want to know if your hashtags are working? Here are the numbers that matter:

Real Success Stories

Here's what works in the real world:

Quick Tips:

• Check Instagram Insights if you have a business account - it's free

• Pick different tracking tools based on what you need

• If a hashtag doesn't work after 30 days, drop it

• Look at what your competitors do each week

For videos, Video Tap helps figure out which hashtags work best when you break up longer videos for social media.

By the Numbers:

• 39% of companies skip social tracking because they lack tools

• Adding hashtags boosts engagement by 12.6%

• Give each hashtag 30 days before you decide if it works

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Keeping Hashtags the Same Everywhere

Here's what the top brands do with their hashtags:

Make Your Hashtags Match Your Brand

Want your hashtags to work? Keep them simple:

Smart Ways to Use Hashtags

Here's what works:

• Pick 3-5 main hashtags for ALL your posts

• Add 2-3 tags that work best on each platform

• Drop in 1-2 tags about your post topic

For videos? Video Tap helps you keep your hashtags consistent when you split longer videos into short clips.

Platform-Specific Tips

Quick Tips:

• Test your hashtags on each platform

• Keep a list of your go-to tags

• Check your strategy every 3 months

• Track which tags get more engagement

Video Content and Hashtags

Here's how to get more views on your videos across different platforms:

Video Hashtags by Platform

Each platform needs its own hashtag strategy:

Reusing Video Content

Want to get more from your videos? Here's what works:

• Turn TikToks into Instagram Reels (15 seconds work best)

• Break up longer videos into short series

• Delete platform watermarks before reposting

• Write fresh captions for each platform

Video Tap Tools

Video Tap helps you share content faster:

Want proof this works? Check this out:

Make Your Hashtags Work Better:

• Mix up different tag combinations

• Look at which tags bring in views

• Get new tags each month

• Drop tags that don't work

Pro Tip: Hit up TikTok's Creative Center to find what's trending in your field. It's worth checking every week.

Checking Your Results

Want to know if your hashtags actually work? Let's look at the numbers that matter.

Track These 3 Things

Platform Tools That Help

Each social network gives you free data:

Want more data? Here are some paid options:

• Sprout Social ($249/month)

• Keyhole ($63/month)

• Brand24

Fix What's Not Working

Check these signals each month:

Here's proof it works:

Some quick facts:

• TikTok brands see 5.8% engagement per view

• Popular hashtags pack a punch - #ItEndsWithUsMovie reached 578,649,350 people

Bottom line: Look at your data often. If something's not working, change it up. That's how you win the hashtag game.

What's Next for Hashtags

Let's look at how hashtags are changing in 2024 and beyond.

New Social Media Sites

Threads is leading the charge among new platforms. Here's what works where:

New Tools

AI is changing how we pick hashtags:

Future Changes

The numbers tell an interesting story:

Here's what the data shows:

• Posts with hashtags get 2x more engagement on Twitter

• Brands see 1.5x better results when using top tags

• #JustDoIt from Nike hit 41,000 uses in just 30 days

For video creators, tools like Video Tap now convert long videos into social clips with AI-picked hashtags. This makes it WAY easier to post across different platforms.

Fixing Common Problems

Here's what you need to know about hashtag rules and how to fix the most common issues:

Platform Limits

Each social network has different hashtag rules:

Content Rules

Here's what can mess up your hashtag game:

Making Tags Work Better

The numbers don't lie:

Want better results? Here's what to do:

• Mix big and small hashtags (don't just chase the trending ones)

• Track which combos work best for you

• Update your hashtags monthly

• Use Video Tap's AI suggestions for video content

And some quick fixes that work:

• Blend hashtags into your text naturally

• Double-check if tags are banned

• Keep track of your winning hashtags

• Drop tags that don't perform after 2-3 posts

Look at how the pros do it: Sephora builds buzz with #SephoraSquad, while Google jumps into conversations like #PiDay without going overboard.

Wrap-Up: Better Social Media with Hashtags

Here's what works right now for hashtags on each platform:

Make Your Hashtags Work:

Mix broad tags with niche ones. Nike does this well - they pair #JustDoIt with specific tags like #NikeRunning.

Watch your numbers. ASOS saw big wins by tracking posts with #asos.

Check your hashtag list every month. What worked last quarter might not work now.

The Numbers Don't Lie:

For Video Posts:

• Drop Instagram hashtags in the first comment

• Use Video Tap's AI to make platform-specific clips

• Test different hashtag sets for each video

Do This, Not That:

Bottom line: Good hashtags connect you with YOUR people. Bad ones waste time. Keep it simple, track what works, and stick to it.

FAQs

What is the best hashtag strategy?

Here's what works in 2024:

Want better results? Here's what to do:

1. Track what works

Look at your analytics. See which hashtags bring in the most likes, comments, and shares.

2. Balance your approach

Combine popular hashtags with specific, niche ones. Think big AND small.

3. Build your core tags

Pick 5-10 hashtags that match your content. Use them often.

4. Keep testing

Try different combinations. Stick with what gets results.

For videos, here's what to use:

Quick tip: Need help finding good hashtags? Try RiteTag or Hootsuite's hashtag generator. They'll show you what's working RIGHT NOW.

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