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TikTok Hashtag Strategy Guide: 7 Tips [2024]

Want to boost your TikTok visibility in 2024? Here's how to nail your hashtag strategy:

  1. Mix popular and niche hashtags (3-5 per post)

  2. Create a unique brand hashtag

  3. Research trending tags in your niche

  4. Use topic-specific hashtags to reach your audience

  5. Leverage community hashtags to connect with others

  6. Place hashtags strategically in captions or comments

  7. Track and adjust your hashtag performance regularly

Quick Comparison:

Hashtag TypePurposeExampleBest For
PopularBroad reach#fypGetting more views
NicheTargeted audience#booktokReaching specific interests
BrandBuild community#restenthusiastCreating brand identity
TrendingRide the waveCheck Discover pageBoosting short-term visibility

Remember: Quality beats quantity. Pick hashtags that truly match your content and audience. Keep testing different combinations to see what works best for your TikTok strategy.

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How TikTok Hashtags Work

TikTok hashtags aren't just for show. They're the secret sauce that can make your content go viral. Let's break down how TikTok uses these hashtags and why they're a big deal for your strategy.

How TikTok Reads Hashtags

Think of TikTok's algorithm as a super-smart librarian. It uses hashtags to organize and find your content. Here's the lowdown:

  • It figures out what your video is about

  • It matches your content with users who like similar stuff

  • It makes your videos easier to find

For example, slap #BookTok on your video, and boom! TikTok knows it's about books and shows it to bookworms.

How Hashtags Help Content Spread

Hashtags are like rocket fuel for your content. They help your videos reach more people on TikTok:

1. Ride the Trend Wave

Jump on trending hashtags and your content could blow up. Case in point: #jellycat has racked up a whopping 1 billion views. That's the power of a hot hashtag.

2. Find Your Tribe

Hashtags connect you with your people. #GamingTikTok? That's where all the gamers hang out. Instant audience for your gaming content.

3. Algorithm Love

TikTok's algorithm has a soft spot for videos with good hashtags. Use them right, and you might land on more For You pages.

4. TikTok SEO

Yep, TikTok has its own SEO. The right hashtags make your content pop up in TikTok searches.

This quote nails it. Hashtags aren't just fluff. They're your content's GPS, guiding it to the right viewers.

Pro Tip: Don't go hashtag crazy. Stick to 3-5 solid ones per post. Keep it clean, keep it effective.

The trick? Mix it up. Use popular hashtags and niche ones. It's like casting a wide net while also fishing in the right spots. A beauty brand might use #TikTokMakeup (big) with #CleanBeauty (specific). This way, they catch both makeup fans and natural product lovers.

4 Main Types of TikTok Hashtags

TikTok hashtags aren't just for show. They're your secret weapon for boosting visibility and engagement. Let's break down the four main types and how to use them like a pro in 2024.

Popular Hashtags

These are the big guns of TikTok:

  • They're everywhere and can give your content a massive viewership boost

  • Top performers like #fyp, #foryou, and #viral are still crushing it with trillions of views

  • Using them can put your content in front of millions of eyeballs

But here's the catch: Mix popular hashtags with more specific ones. It's all about balance.

Topic-Specific Hashtags

Think of these as your content's BFFs:

  • They help you reach people who actually care about what you're posting

  • Use hashtags that match your content's theme (#foodtiktok for cooking, #fitnessmotivation for workouts)

  • They're great for connecting with like-minded creators and viewers

Brand Hashtags

Want to stand out? Create your own brand hashtag:

  • It's like a unique fingerprint for your content

  • Encourages followers to use it, building a community around your brand

For example, Flax Home's #restenthusiast hashtag for their bedding products has created a cozy little corner of TikTok for sleep lovers.

Community Hashtags

These are your ticket to finding your tribe on TikTok:

  • Hashtags like #smallbiztok connect small business owners

  • They're perfect for joining in on community challenges and trends

Here's a quick comparison:

Hashtag TypeWhat It DoesExampleBest For
PopularBroad reach#fypGetting more eyes on your content
Topic-SpecificTargeted audience#booktokReaching people who care about your niche
BrandBrand identity#restenthusiastBuilding your own community
CommunityNiche engagement#smallbiztokConnecting with specific groups

The key? Mix it up. Use a combo of these hashtag types to make your content more discoverable. And don't forget to check TikTok's Trend Discover page to stay in the loop on what's hot.

7 Tips to Use TikTok Hashtags Better

Want to level up your TikTok hashtag game? Here are seven practical tips to help you reach more viewers and boost engagement in 2024.

Do Your Research

Before you add hashtags to your video, do some digging:

  • Use TikTok's search tool to find trending hashtags in your niche

  • Check out hashtags used by successful creators in your field

  • Track which hashtags work best for your content

For example, in the fitness niche, #fitnesstiktok (5+ billion views) might outperform the generic #fitness.

Mix Big and Small Hashtags

Combine popular hashtags with specific ones to reach a wide audience while targeting your niche:

Hashtag TypeExampleViews
Popular#fyp55.41 trillion
Niche#smallbiztok3.2 billion

This mix helps you tap into trends while connecting with your core audience.

Create Brand Hashtags

Make a unique hashtag for your brand to build community and encourage user-generated content. Flax Home, a linen brand, uses #restenthusiast for their bedding products. It's catchy and on-brand.

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Place Hashtags Strategically

TikTok allows up to 2,200 characters in captions, but with hashtags, less is often more:

  • Use 3-5 hashtags per post

  • Put them at the end of your caption

  • If needed, add some in the comments

Stay on Top of Trends

TikTok trends move fast. Keep an eye on the Discover page and trending hashtags in your niche. Jump on relevant trends quickly to boost visibility.

Connect with Your Community

Use hashtags that link you to your TikTok tribe. If you're a small business owner, #smallbiztok can help you network and share tips with others in your position.

Review and Adjust

Don't set and forget your hashtag strategy. Regularly check your TikTok analytics to see which hashtags drive views and engagement. Tweak your approach based on what's working.

How to Use Hashtags Right

TikTok hashtags can make or break your content strategy. Let's look at what works, what doesn't, and how to test your approach.

What Works for Different Videos

Different videos need different hashtag strategies. Here's a quick guide:

Video TypeHashtag StrategyExample
Trending ChallengesChallenge hashtag + 1-2 niche tags#GuacDance + #FoodieLife
Educational ContentBroad and specific topic tags#LearnOnTikTok + #FinanceTips
Brand AwarenessBranded and popular tags#HerschelSupply + #TravelEssentials
Local BusinessLocation-based tags#NYCEats + #BrooklynCafe

The key? Relevance. As the Influencer Marketing Hub Team says:

Mistakes to Avoid

Don't fall into these hashtag traps:

  1. Using too many hashtags. Stick to 3-5 per post.

  2. Adding irrelevant tags like #fyp or #foryou just because they're popular.

  3. Ignoring niche tags that could connect you with engaged audiences.

  4. Forgetting to use trending hashtags. Check TikTok's Discover page regularly.

  5. Using the same hashtags for every post. Mix it up based on your content and current trends.

How to Test What Works

Want to know if your hashtags are working? Try these:

  1. A/B test similar content with different hashtag sets.

  2. Look at your top-performing videos. What hashtags did they use?

  3. Use TikTok's analytics to see which hashtags drive the most engagement.

  4. Compare niche-only hashtags against a mix of broad and niche tags.

  5. Test a trending hashtag in one video but not in a similar one. How does it affect views?

Here's a real-world example: Gymshark, a fitness apparel brand, uses a mix of broad tags like #gym and #fitness along with their branded challenge tag #gymshark66. This helps them reach a wide audience while building their brand community.

Track Your Results

Want to know if your TikTok hashtags are working? Here's how to measure and improve your hashtag game.

What Numbers to Watch

Focus on these key metrics:

MetricWhat It MeansWhy It's Important
ViewsHow many eyeballs on your contentShows your reach
Engagement RateLikes, comments, shares vs. viewsTells if people actually care
Follower GrowthNew followers over timeIndicates long-term impact
Hashtag ViewsViews on posts with specific hashtagsReveals hashtag popularity

Here's a fun fact: TikTok's average engagement rate is 5.96%. If you're beating that, you're doing great!

Tools to Track Performance

TikTok's built-in analytics are okay, but these tools can give you more:

1. TikTok Analytics

  • It's free and easy

  • Shows basic data for 60 days

  • Perfect for newbies

2. Keyhole

  • Tracks hashtags in real-time

  • Dives deep into campaign data

  • Great for serious TikTok marketers

3. Socialinsider

  • Costs $83/month to start

  • Measures how people interact with posts

  • Gives you all the TikTok numbers you need

4. Pentos

  • Starts at $29/month

  • Keeps an eye on trending songs and videos

  • Helps you see how you're improving

When and How to Make Changes

Stay on top of your hashtag game with these tips:

1. Weekly Check-ins

Look at your TikTok stats every week. Which hashtags are bringing in the views?

2. A/B Testing

Try different hashtag mixes on similar videos. Maybe test trending vs. niche tags. See what works best after a week.

3. Trend Surfing

Use tools like TrendTok ($19.99/year) to spot new hashtags in your niche. Be ready to jump on trends that fit your brand.

4. Set Realistic Goals

Don't compare yourself to the big guys if you're just starting. Aim for steady growth in hashtag views instead.

This is true, but remember: a perfect fit beats popularity. A niche hashtag that speaks to your audience can outshine a trending one that doesn't fit.

Wrap-Up

Let's go over the main points from our TikTok hashtag strategy guide for 2024:

TikTok Hashtags: More Than Just Trends

TikTok hashtags aren't just for show. They're your toolkit for:

  • Getting more eyes on your content

  • Boosting engagement

  • Finding your target audience

With 1.6 billion monthly active users on TikTok, you need a solid hashtag plan to cut through the noise.

Mix and Match

A winning hashtag strategy uses a combo of:

Hashtag TypeWhat It DoesReal Example
PopularReaches lots of people#FYP (55.4 trillion views)
NicheTargets specific groups#BookTok
BrandBuilds your community#restenthusiast (Flax Home)
TrendingJumps on current crazesCheck TikTok's Trend Discover page

Top Tips

  1. Do Your Homework: Use TikTok's search to find hot hashtags in your niche.

  2. Less Is More: Stick to 3-5 relevant hashtags per post.

  3. Make Your Mark: Create a brand hashtag like Flax Home's #restenthusiast.

  4. Stay in the Loop: Keep tabs on TikTok's Discover page for new trends.

  5. Check the Numbers: Look at your TikTok stats to see which hashtags work best.

Real Success Story

Take a look at Gymshark. They mix big tags like #gym with their own challenge tag #gymshark66. This helps them reach tons of people while growing their brand community.

This quote hits the nail on the head. The right hashtags can skyrocket your content on TikTok. But here's the thing: relevance beats popularity. A niche hashtag that speaks to your audience can outdo a trending one that doesn't fit.

As you put these ideas to work, keep testing and tweaking. TikTok's always changing, so staying flexible is key to long-term success.

FAQs

What hashtags are trending on TikTok in 2024?

TikTok trends move fast. Here's a snapshot of hot hashtags dominating the platform in 2024:

HashtagPostsViews
#memecut4.6 million8.4 billion
#สโลว์สมูท2.4 million2.8 billion
#relateable669K7.1 billion
#wlw771K5.2 billion
#summer2.6 million5.2 billion
#repost605K4.6 billion

But here's the thing: These numbers change FAST. What's hot today might be old news tomorrow. So keep an eye on that Discover page to stay in the loop.

How to find TikTok trending hashtags?

Finding trending hashtags on TikTok isn't rocket science. Here's how:

  1. Tap the search icon in the top right corner of your TikTok home feed.

  2. Browse the popular trends and topics TikTok suggests based on your activity.

  3. Explore the Discover tab to see what's currently trending.

Here's a pro tip: Browse TikTok as if you were your target audience. It's like putting on their shoes (digitally, of course). You'll spot content ideas and hashtags that actually matter to your viewers.

How many hashtags should I put on a TikTok?

TikTok doesn't have a "thou shalt use X hashtags" rule. But here's the deal:

  • Aim for 3-5 relevant hashtags per post.

  • Why? It leaves room for catchy captions while still boosting your discoverability.

  • Don't forget: TikTok captions have a 2,200 character limit.

The golden rule? Quality trumps quantity. Pick hashtags that actually reflect your content and vibe with your audience. A few spot-on tags can work wonders compared to a hashtag soup that makes no sense.

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